Hi, my name's Andrew.

I’m an award-winning designer, strategist, futurist, and social entrepreneur from Toronto, Canada. I’ve founded four startups, published several papers, and my writing has been read by 500,000+ people. It’s nice to meet you.

Curious to learn more?
Detailed Bio

I’m a founding member of the Innovation team at OMERS; a CAD 100B+ defined benefit pension serving 500,000+ Ontarians with a secure retirement income. At OMERS, I lead The Business of Aging – a holistic reimagining of the role of a pension in members’ lives across their core needs and journey, involving 40+ ethnographic member and expert interviews, market research, concept design, and systems and futures thinking. I also led VoiceTech 2030, a partnership with OMERS Ventures, exploring trends, scenarios, future opportunities, leading to 30+ inbound investment opportunities.

Before OMERS, I worked as a designer and foresight strategist on projects spanning healthcare, the built environment, sustainability, and community empowerment, and has built a speculative VR game, experiential installations, and “future of…” perspectives for a top-four consultancy. The Association of Professional Futurists recognized my work on the Future of Personalized Healthcare, which in 2019 brought a post-pandemic Canadian airport to life. My original research into design-led enterprise innovation was presented at the Design Management Institute’s ADM Conference and will be published in the dmi:Journal, Volume 16 in December 2021. I have an M.Des in Strategic Foresight and B.Comm in Entrepreneurship and Strategy from OCAD U and Ryerson U and certificates in Transformation Design and New Venture Leadership from Kaospilot and MIT.

As an entrepreneur, I have founded a travel gear retailer, personal development platform, community app for newcomers to Canada, design thinking card game, space-themed content platform, nootropic supplement, and most notably, an agrotechnology startup PlantBox. As CEO of PlantBox, I led a team of seven through product discovery and validation. PlantBox was showcased at InnovateTO 150, the Ex’s Innovation Garage, and represented Canada at the International Business Model Competition in Provo, UT. My three years in the Canadian Armed Forces helped me build the leadership and perspective to guide new ventures with humanity and grit.

I am an IRONMAN 70.3 triathlete, aspiring gardener, and mentor and has been honoured with community leadership and entrepreneurship awards. I write creative short fiction, critical essays, such as The Marsh published in ON Nature, and on design, leadership, and strategy for my 7.5k followers on Medium and a 500,000+ global audience.

My Principles
Empower everyone to co-create lasting, meaningful change through co-ownership, agency, and engaging unrepresented communities in self-determining their future.
Help everyone lead, since no one has a formal right to create the future. Influence global change by creating value and growing leaders, not authority or prominence.
Adhere to reality, imagine impossibility. Suspend ordinary life’s rules and imagine and explore infinite possible worlds in a safe, shared temporary reality.
Share failures, successes, and practices widely. Empower individuals across the globe to innovate. Tell stories. Help everyone thrive in the face of change. No closed doors.
Innovate tirelessly past simple, profitable problems to reinvent ourselves, systems, and futures. Evolve fast. Be bold. Flip orthodoxies and take constant, clumsy steps towards better.
Embrace emergence and ambiguity. Avoid unintended, harmful second-order consequences. Create shared, net value for people and planet—elegant systems to address complex problems.
Self-management, collective governance, and human-centered, conscious practices on a bedrock of trust in others and oneself. Exceptional organization makes ordinary people extraordinary.
Push the boundaries of knowledge. Codify and share new practices while drawing on tested wisdom. Lead thought and change. Use our tools on ourselves. Innovate innovation.
My Vision
A new view on the world is emerging.
One dominated by sustainability, harmonious human relationships, shared prosperity, and progressive innovations advancing the human purpose. Yet, climate change, artificial intelligence, inequality, and flagging global, democratic institutions pose existential crises to humanity. Our future is not guaranteed. Grassroots activists, scientists, inventors, and researchers explore and articulate what’s next, but its businesses, be they private, public, governmental, or not-for-profit, which build the future.  Businesses are failing faster than ever. They struggle to create profits, impact, or other outcomes and thrive despite a volatile, evolving global ecosystem. Many have lost their way, prioritizing profits over people, and exacerbating global inequality or crises. Time is short. We must collectively confront the future by reinventing our businesses, institutions, and systems across all industries, including extraction, waste, energy, construction, manufacturing, mobility, care, services, employment, and education.  The pioneers, who transform beyond fighting ever-more-turbulent tides to maintain their status quo, will find themselves more resilient and impactful; multi-generational entities leading humanity to a brighter, shared few. The rest will be outpaced and leave a better future on the table.
Together we can design what’s next.
We can create a world where every force of change: industry, systems, individuals, and institutions, co-create a brighter collective future, and everyone has the right and capacity to innovate. Where businesses restlessly reinvent themselves through bold, radical visions of their desired futures and rigorous, detailed brick-by-brick execution. 

Where visionary business leaders and talented individuals frictionlessly finding meaningful opportunities to collaborate and contribute while being rewarded in ways they find meaningful, whether it’s payment, gratitude, or impact for the betterment of all. Where every project is an impact project, tailored to achieving business objectives alongside building a better world.

I believe in experimenting with organization, transformation, and revolution. Within a global change ecosystem, I am determined to support businesses and stakeholders in making complex decisions, boldly meeting the future, reconnecting with their human-centered values, and bridging the constraints of today with the demands of tomorrow.