Hi there, my names Andrew James Walls. I’m a design graduate student, social entrepreneur, and a business strategy teacher. I love playing with whiteboards and drawing things to explain them. If you want to learn more about me my bio is found here.

This website has six components to it;

Lead Boldly – An experience-based blog covering leadership, design, life skills, learning and more through written content here, on my Medium page, and on Quora. I’ve written for The Mission, and Thrive Global. Two of Medium’s top publications and been recognized as a Top Writer on Quora.

10 Story – A new kind of newsletter combining content from around the web along with my own, to tell deep immersive, curated stories on a variety of subjects and domains. It’s the kind of newsletter I always wish I was opening on Monday mornings to read throughout the week. Subscribe and try it out here.

Boardroom Labs – A consulting, workshop, and speaking team I’ve co-founded educating youth, and professionals on design thinking, strategy, business modeling, and entrepreneurship. More info on that here.

The Startup Store – Combining business tools, resources, books, downloads into one curated store. This is where entrepreneurs go to find and understand the resources they need to make their business thrive.

Lead Boldly Podcast – The podcast you have always wanted. Leadership, innovation, startup culture, organization management. All drawn from experience and guest visits. Link to the free to listen to SoundCloud page here.

Support – My business model for this website is mostly related to my own growth, and passion for teaching. For that reason, I generally spend as much as I make on improving my reach and quality of content. If you like what I’m producing I ask that you offer some form of optional support to help with hosting costs, content costs, and so on. A link to my Patreon page is here.


This blog has 5 categories, each of which has several topics covered by them.

Leadership: Management, Communication, Psychology

Startups: Business Modelling, Science, Innovation, Trends, Technology

Design: Design Thinking, Creativity, Hacking, Creativity, Writing, Development

Life: Habits, Routines, Personal Development, Spirituality, Productivity

Reading List: Recommendations and overviews of the books I’ve read.


The Top Posts on my blog are;

  1. Using Mental Models to Understand the World
  2. Meditation and the Science of Stillness
  3. Failing Through a Nootropics Company
  4. Marathon Running and Personal Growth
  5. Personal Philosophy and Your Values